Hootsuite

Hootsuite is a social media B2B SaaS product used by companies including Facebook, HBO, SXSW, and Virgin.

The company is headquartered in Vancouver, BC, driving 200M in ARR through its suite of products.

Working with Claire Beveridge Consulting

Hootsuite hired Claire from 2021-2023 as a senior content writer and editor to help the inbound team create optimized blog posts to drive qualified traffic to the Hootsuite blog and produce long-from guides for the brand team.

Here are a few highlights:

What is User-Generated Content? And Why is it Important?

  • Drives 63,000+ visits per month

  • Ranks in the top 3 and owns SERP features for over 800+ keywords

How to Make YouTube Shorts: Everything You Need to Know

  • Drives 11,900+ visits per month

  • Ranks in the top 10 and owns SERP features for 1,700+ keywords

How to Use Snapchat: A Guide for Beginners

  • Drives 10,000 visits per month (down from 100,000 at its peak!)

  • Ranks in the top 10 and owns SERP features for 1,100+ keywords

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