Semrush

Semrush is a digital marketing powerhouse with a suite of organic, PPC, content, and social media tools. The company positions itself as a must-use platform for marketing professionals looking to access results and insights on campaign performance.

In 2023, Semrush achieved $322 million in ARR (21% increase YOY) and is used by brands including Amazon, Tesla, and Samsung.

Working with Claire Beveridge

Semrush hired Claire to produce product-led, long-form content to grow awareness of Semrush in the SERP. The project also involved updating existing blog posts to match editorial quality standards and working closely with a team of in-house strategists, editors, and designers to ensure content quality and accuracy.

The 18-month project helped:

  • Scale Semrush’s organic traffic by 257% from 1.4 million to 5 million monthly visits

  • Increase top 3 ranking keywords by 178% from 15,214 to 42,388

Editorial highlights
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