DTC Newsletter

Former freelance editor for the DTC Newsletter.

Read by leaders at Coca-Cola, Nike, and Unilever, the DTC Newsletter focuses on direct-to-consumer marketing insights and technical advice for the consumer/ecommerce market. Think Morning Brew, but more actionable.

Working with Claire Beveridge Consulting

DTC Newsletter worked with Claire from 2021-2024 to create brand voice and tone guidelines, provide editing and creative direction services, and coach their in-house team of writers. This work helped scale DTC from two sends per week to five and grow its subscriber base by thousands of readers.