Customer acquisition in SaaS is like pursuing a love interest; you want to impress, pull out all the stops so they understand your offering, let them research the competition — but ultimately get him or her to invest in the relationship. It has to be mutual.
How many people left your business last month? It feels like an awkward question to ask a business operator, yet customer churn can be an indicative measurement of success — especially for SaaS business owners.
Monthly recurring revenue (MRR) is the heart of any SaaS operation. When pumping fast it shows business strength, ability to scale, and profitability to potential investors. Business operators need to put time in to ensure MRR is kept at optimum performance. However, your energy might be going to waste if you’re calculating and tracking one of the most important business metrics incorrectly.
You’re the CEO of a SaaS business that’s been running for two years. You still feel like a “young” company but not necessarily a startup. Essentially, you’re a micro-biz with the ability to scale. How do you clinch that elusive venture capital deal?
Understanding your customer and knowing how to get the most out of them has got to be at the forefront of any successful company strategy in order to elevate growth and potential investment. That’s why optimizing customer lifetime value (CLV) is a business strategy that you need to be doing on a regular basis – no ifs and no buts.