Mistakes You’re Making When Calculating & Tracking MRR

Monthly recurring revenue (MRR) is the heart of any SaaS operation. When pumping fast it shows business strength, ability to scale, and profitability to potential investors. Business operators need to put time in to ensure MRR is kept at optimum performance. However, your energy might be going to waste if you’re calculating and tracking one of the most important business metrics incorrectly.

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Everything a CEO needs to know about optimizing customer lifetime value

Understanding your customer and knowing how to get the most out of them has got to be at the forefront of any successful company strategy in order to elevate growth and potential investment. That’s why optimizing customer lifetime value (CLV) is a business strategy that you need to be doing on a regular basis – no ifs and no buts.

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