Customer acquisition in SaaS is like pursuing a love interest; you want to impress, pull out all the stops so they understand your offering, let them research the competition — but ultimately get him or her to invest in the relationship. It has to be mutual.
How many people left your business last month? It feels like an awkward question to ask a business operator, yet customer churn can be an indicative measurement of success — especially for SaaS business owners.
Monthly recurring revenue (MRR) is the heart of any SaaS operation. When pumping fast it shows business strength, ability to scale, and profitability to potential investors. Business operators need to put time in to ensure MRR is kept at optimum performance. However, your energy might be going to waste if you’re calculating and tracking one of the most important business metrics incorrectly.
You’re the CEO of a SaaS business that’s been running for two years. You still feel like a “young” company but not necessarily a startup. Essentially, you’re a micro-biz with the ability to scale. How do you clinch that elusive venture capital deal?
Understanding your customer and knowing how to get the most out of them has got to be at the forefront of any successful company strategy in order to elevate growth and potential investment. That’s why optimizing customer lifetime value (CLV) is a business strategy that you need to be doing on a regular basis – no ifs and no buts.
Measuring metrics and KPIs is part and parcel of running a successful business operation. There isn’t a CEO in the world who will tell you otherwise. But are business operators clued up as to which metrics you want to explore full throttle and which can be left by the side of the road?
The rise of payment processors has been an exciting journey to watch unfold. For years PayPal was king of the merchant castle, until the launch of Stripe in 2010. Square held it’s own for taking payment in a physical store, with Apple Pay launching in 2014 to help bolster the idea that micro and small business owners can take payments anywhere.
SEO is all about rules. Any SEO consultant worth their salt will keep abreast of all the latest trends and work within a set of guidelines and policies to ensure that their clients receive the best service possible.
All of this is true, unless a business makes a poor decision and hires a black hat SEO company.