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Mistakes You’re Making When Calculating & Tracking MRR

Monthly recurring revenue (MRR) is the heart of any SaaS operation. When pumping fast it shows business strength, ability to scale, and profitability to potential investors. Business operators need to put time in to ensure MRR is kept at optimum performance. However, your energy might be going to waste if you’re calculating and tracking one of the most important business metrics incorrectly.

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Everything a CEO needs to know about optimizing customer lifetime value

Understanding your customer and knowing how to get the most out of them has got to be at the forefront of any successful company strategy in order to elevate growth and potential investment. That’s why optimizing customer lifetime value (CLV) is a business strategy that you need to be doing on a regular basis – no ifs and no buts.

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PayPal vs Stripe: Are Two Payment Processors Better Than One?

The rise of payment processors has been an exciting journey to watch unfold. For years PayPal was king of the merchant castle, until the launch of Stripe in 2010. Square held it’s own for taking payment in a physical store, with Apple Pay launching in 2014 to help bolster the idea that micro and small business owners can take payments anywhere.

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How to spot a black hat SEO company

 

SEO is all about rules. Any SEO consultant worth their salt will keep abreast of all the latest trends and work within a set of guidelines and policies to ensure that their clients receive the best service possible.

All of this is true, unless a business makes a poor decision and hires a black hat SEO company.

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